I'm in software.

Lots of people are in software, so what makes me special?

Well, on one hand, I'm a pragmatist: I believe it's all about delivering - if you're not delivering value to the customer, you're not doing squat.
On the other hand, I'm a creative: I'm always looking for a better way to deliver that value. "It's always been done that way" is not an answer I accept.
On the third hand, I'm lazy: I work hard to minimize the amount of work that needs to be done.

Many of people claim to lazy creative pragmatists, so you might wander over to my  personal blog (or to my older blog) for supporting evidence.

bjorn@bjornfreemanbenson.com

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